How is this different from hiring a marketing agency?

Marketing agencies focus on driving traffic and brand awareness. Cultivated Commerce focuses on what happens after the click: the systems, data, and operations that determine whether a product business can handle growth.

What does an operations audit include?

An operations audit maps current systems, data flows, manual processes, breakpoints, duplicated data, and wasted effort so the business can understand the problem and decide the right path forward.

What systems and platforms does Cultivated Commerce work with?

Cultivated Commerce works primarily in the Shopify ecosystem, including Shopify Plus, and connects ERP, WMS, 3PL, POS, finance, Airtable, reporting, and custom operational systems.

Does Cultivated Commerce stay involved after systems go live?

Yes. Some clients choose long-term embedded support through Commerce Co-pilot, while others prefer documentation, training, and handover so their internal team can own the system.

Operations, made Operational.

Helping product businesses connect systems, unify data, and establish operational control, so they can grow with confidence.

Take the Operations Scorecard →

Some of the businesses we support

You already know what's slowing you down.

Your business has outgrown the way it's run. Systems that don't talk. Data in five places, none of it agreeing. A team holding it all together with workarounds, tribal knowledge, and late nights.

This is operational debt. Left alone, it compounds.

Find where operations are leaking →Learn about the ecommerce operations audit →

Your Shopify orders don't match your warehouse. Your 3PL has different numbers again. Someone updates a spreadsheet, someone else updates the system, and by end of day nobody's sure which version is right.

By the time the data is pulled, cleaned, and formatted, it's already out of date. You present the numbers in the meeting and someone in the room disputes them. Decisions get delayed, or worse, made on the wrong information.

A customer buys in-store but wants to return online. Your POS has different pricing to your website. Stock sold at the counter doesn't update your Shopify inventory until someone manually syncs it. Unified commerce isn't a luxury. It's the baseline your customers already expect.

Purchase history is in Shopify. Email engagement is in your marketing platform. Wholesale orders are in a spreadsheet. With data split across systems, there's no reliable way to see a customer's lifetime value, buying patterns, or behaviour across channels. Segmentation is guesswork. Retention is reactive.

They can't see their account-specific pricing without calling someone. Once an order is placed, there's no way for them to track where it is. Every status update is a phone call or an email to your team. It erodes trust, creates admin, and makes your business harder to buy from than it should be.

The workaround that was meant to last two weeks is now six months old and load-bearing. Everyone knows it's fragile. Nobody has time to replace it. Until it breaks at the worst possible moment.

The work, up close.

Shopify development, connected systems, unified data, and operational control.

Cully's Motorcycle Center →

Cully's Motorcycle Center →

Cully's Motorcycle Center →

How we work.

Four stages. One consistent direction.

Clarity

The diagnostic engagement. We identify the real problem before anything gets quoted or built.

Ecommerce operations audit →

Confidence

Focused project delivery: integrations, migrations, and custom builds with defined outcomes and clear handover.

Control

Unified visibility and control across your full operational stack: inventory, fulfilment, B2B, data, and analytics.

Co-Pilot

Ongoing embedded support as your business grows. Access to the full team across strategy, design, development, and data.

The work, in their words.

Don't take our word for it, here's what the people we've worked with have to say.

Scott and his team were instrumental in helping us streamline and integrate our digital and e-commerce solutions. They were presented with over 20 years of digital infrastructure to unpack and rebuild, coupled with some fairly complex requirements for our business, but the solution they delivered has been transformative for how we operate and connect with our customers. We went from a patchwork of legacy systems to something cohesive, and the difference has been immediate and tangible.

Lucy Anderson

Head of Brand Marketing & Global Business Development

Cherubino

Who We Work With.

We work with product-based businesses running on workarounds, late nights, and systems that don't talk.

A good fit

✓You sell physical products.

✓You sell retail, D2C, B2B, distribution or manufacture.

✓Your systems don't talk to each other.

✓You're tired of patching the gaps and manual tasks.

✓You want a partner to think alongside you.

Not a good fit

✗You're looking for a marketing agency.

✗You want a quick fix, not a long-term partner.

✗You don't want to define the solution properly before building it.

✗You're not open to changing how your business currently operates.

✗You need someone to manage your paid media or SEO.

Think we're a fit? Let's find out →

Who We Are.

Cultivated Commerce is a team with a shared purpose and set of values. Led by Scott Sanders, with over 25 years in commerce technology. A former international-level athlete, he brings the same discipline, detail and commitment that served him in sport to the work he delivers for clients.

As a team, we seek to understand your business and immerse ourselves in it. We care as much as you do, and we're there when you need us. We don't take shortcuts. Our solutions are robust, secure, built for the future, and they deliver.

This is how we run the business, performance-led, precision accuracy, and as a team where everyone contributes to the end goal, even though one person crosses the line first. You.

Ready to fix what's actually holding you back?

Every engagement starts with an honest conversation. No pitch, no proposal. Just a clear look at where you are and whether we can help.

Take the scorecard →

Things worth knowing.

Marketing agencies focus on driving traffic and brand awareness. We focus on what happens after the click: the systems, data, and operations that determine whether your business can actually handle growth. We don't run ads, manage social media, or build campaigns.

We map your current systems, data flows, and manual processes. We identify where things break, where data is duplicated or lost, and where your team is spending time on work that should be automated. You get a clear picture of the problem and a recommended path forward.

We work primarily within the Shopify ecosystem (including Shopify Plus) and integrate with ERP, WMS, 3PL, POS, and finance platforms. We also work extensively with Airtable and develop custom solutions where off-the-shelf tools don't cut it. We're system-agnostic where it matters and opinionated where it helps.

It depends on scope, but most engagements run between 3 and 12 months. We start with a Clarity phase to define the problem properly before any build begins, which keeps timelines realistic and surprises minimal.

That's your choice. Some clients want us embedded long-term; others want the keys and full independence. We build for handover by default: documentation, training, and systems your team can own.

Yes. While most of our clients are Australian-based, we work with businesses across the Asia-Pacific region and beyond. If the fit is right, location isn't a barrier.