AdultShop
Adultshop is a leading Australian retailer with a mission to elevate sexual wellness through inclusion and education. To replace a legacy Magento environment and connect their commerce operation into a single working system, they partnered with Cultivated Commerce to replatform and rebuild the operational layer behind the storefront.
Services delivered
The Challenge
Adultshop's Magento infrastructure was increasingly limiting:
- Disconnected systems across POS, ecommerce, ERP, and inventory
- Manual workflows and poor data visibility
- Slow load speeds and outdated architecture
- Mobile UX issues that limited conversions
- No unified gift card system between physical and online stores
- High development costs and inflexibility
With plans to unify in-store and online experiences and remove the operational drag of the old setup, Adultshop required more than a redesign, they needed the connected operational backbone that a modern omnichannel retailer actually runs on.
The Solution
New Shopify Plus Ecosystem
We migrated Adultshop from Magento to Shopify Plus and implemented
- A fast, responsive, mobile-optimised theme
- Enhanced product navigation and merchandising strategies
- A site structure aligned with Adultshop's brand and content goals
Integrated Data & System Architecture
We built the operational layer that connects the systems running behind the storefront:
- Shopify Plus, MYOB Advanced (ERP), Klaviyo, and supporting internal systems, connected, not replaced
- An Airtable-powered inventory interface that removed the manual workarounds the team had been carrying
- Automated syncing of product, inventory, customer, and order data, flowing through one connected system instead of being reconciled across several
- A foundation that grows with the business as new channels, tools, and integrations are added over time
The Outcome
Brand Experience Delivered
- A distinctive Shopify store aligned with Dull Co.'s brand voice
- Fast, mobile-optimised UX in a conservative category
- Playful design that feels unique, usable, and scalable
Dual-Audience Strategy
- Created clear pathways for both resellers and consumers
- Enabled lead capture and support features at launch
- Structured navigation to support both immediate and long-term goals
Foundations for what comes next
- Launched an MVP store quickly without compromising on design
- Connected Klaviyo, GA4, and Meta from day one, so the marketing layer was in place before the brand needed it
- Built on a foundation that grows with the brand as the operation gets more complex
Ready to see what's possible for your business?
Every engagement begins with an honest conversation about where you are and what you need.