Hunt & Brew

Hunt & Brew needed more than a storefront refresh. Brownes Dairy wanted to simplify the platform layer, improve the customer experience, and prepare the brand for broader direct-to-consumer and wholesale growth. The existing setup created several operational constraints:

• Hunt & Brew was running on WooCommerce, while Brownes Dairy was moving toward a cleaner Shopify operating model across its ecommerce properties
• Product and portfolio requirements differed by market, including distinct Australian and UK product ranges
• Delivery rules, scheduled cutoffs, and product handling workflows needed to be reflected in the storefront, not managed separately after purchase
• Order and fulfilment data needed to move cleanly between ecommerce, Airtable, route planning, and Brownes Dairy's JDE environment
• The internal team needed more control over content, promotions, banners, and product storytelling without depending on developers for every update For a product brand with logistics complexity behind a premium consumer experience, the migration could not be treated as a design-only project. The storefront and the operational layer needed to work together.

Shopify storefront migration

We migrated Hunt & Brew from WooCommerce to Shopify and rebuilt the site around a faster, more flexible customer experience. The Shopify build included:

• A modern, responsive storefront aligned to the Hunt & Brew brand
• Mobile-first UX planning and visual design
• Customised homepage, collection, and product templates
• A modular Online Store 2.0 CMS setup for editable content blocks, promotions, banners, and page sections
• Product handling workflows that support delivery logic and scheduled cutoff requirements
• A scalable structure for future direct-to-consumer and wholesale growth

Market and product segmentation

The site was structured to support different regional portfolios and buying journeys. Using Shopify Markets and product segmentation, Hunt & Brew could support Australian and UK visitor experiences with catalogue, domain, and purchasing logic aligned to each market. This gave the brand a practical foundation for international expansion without creating a separate, disconnected operating model for each region.

Airtable middleware and integration framework

Alongside the Shopify migration, we implemented an Airtable-based middleware solution to connect the systems Brownes Dairy needed to run the operation behind the storefront. The integration framework connected JDE, Shopify, WooCommerce, OnFleet, and Airtable. Orders from multiple platforms could be centralised in Airtable, where the data could be aggregated, reviewed, and prepared for downstream workflows. From there, order information could be passed to OnFleet for route planning, returned to Airtable, and then sent back to JDE through an SFTP process to support order packing and fulfilment. This created an adaptable operating layer between the customer-facing store and Brownes Dairy's core internal systems. Rather than forcing the business to reshape itself around a single platform, the middleware allowed each system to keep doing the job it was best suited for while Airtable coordinated the flow between them.

Platform Simplification

• Migrated Hunt & Brew from WooCommerce to Shopify
• Created a cleaner, more maintainable ecommerce platform for the internal team
• Improved content management through modular Shopify sections and editable page structures
• Reduced reliance on fragmented storefront workflows as Brownes Dairy moved toward a simpler Shopify operating model

Operational Layer Connected

• Established Airtable as the central middleware layer between ecommerce, route planning, and JDE
• Centralised order data from multiple platforms into a single operational view
• Supported route planning workflows through OnFleet and fulfilment workflows through JDE
• Created a framework that can adapt as Brownes Dairy adds future platform connections or operational requirements

Customer Experience Improved

• Delivered a more modern, responsive storefront for Hunt & Brew customers
• Supported delivery logic, scheduled cutoffs, and product handling requirements inside the shopping experience
• Created clearer product and market segmentation for Australian and UK audiences
• Built a stronger foundation for direct-to-consumer and wholesale growth

Future Growth Supported

• Gave Hunt & Brew a scalable Shopify foundation for new products, promotions, and markets
• Created a middleware pattern Brownes Dairy can reuse across future ecommerce and operational projects
• Reduced the gap between the customer-facing storefront and the systems required to fulfil orders reliably